Licking Today

Licking County's institution invested $636,592 on their football teams in 2023, an 18% increase in funding from the previous year, according to the U.S. Department of Education.

This represents 7.6% of all money invested on sport teams at Denison University during 2023.

The average sports expenses at Licking County have grown 131.3% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$636,592	7.6%
2022	$539,321	7.6%
2021	$365,370	6.4%
2020	$497,113	8.4%
2019	$606,065	10%